CAI responds to the high demand for accessible, online information and advice for artists and the gap in the offer of practical information for artists when it comes to trustworthy and authoritative sources on the world wide web and social media. Today, we encounter numerous blogs, channels, and pages offering advice for artists. However, these sources often have little to no in-field experience and authority in art, resulting in conflicting or even harmful advice for artists. Further, the high-end art world can be challenging to navigate—or even more, to enter—when being an outsider. As a result, CAI has identified this issue and aims to fill this gap, empowering artists by researching, documenting, advising, and sharing the unwritten rules, expected behavior, and inside information of the art world, to make this information available and accessible to everyone. 

Our kaleidoscopic approach bundles proven strategies, real-life experiences, and industry-accepted information from the perspective of the artist, the gallery, the collector, or the curator—working closely with various actors active in the field. As a result, it is not our aim to discuss the obvious ingredients for success for artists—such as patience, willpower, sacrifice, dedication, or discipline—but to identify and raise awareness when it comes to the unwritten rules of the art world. Specific actions that actually make a difference—if not the difference—to start a professional career as an artist. Discover our services, career tools, informative articles, and webinars.